Social media platforms are open to all, giving businesses a chance to follow their consumers’ activities or potential buyers. More than 3 Billion users around the world use social media regularly. It is a great opportunity for businesses to connect with their audience and grow, and the key is audience interaction.

Social media marketing is basically all about engagement. There were many boundation in traditional outbound marketing which social media has broken. It provides an opportunity to open up to a massive audience of potentially interested individuals, many of whom might convert into leads and customers if used cards right.

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With so much potential, it pays to invest in strategies driven toward increasing engagement on your social channels. Chances are, there is a lot more that you could be doing on a day-to-day basis to engage your audience and give a glimpse into your brand and the people behind it. Below, we’ll cover some creative audience participation ideas. But first, let’s start with the basics!

What Is Audience Interaction?

Audience engagement is the intentional strategy to interact with the audience and turn them from passive spectators to active participants. Audience engagement aims to create a dialogue or conversation and facilitate discussions between the audience and presenter.

With interactions, we mean all ways that users can use to engage with a brand on any social network. There are different forms of interaction on each network. In the end, Facebook, Twitter, Instagram, and Pinterest are rather similar in that regard. Basically, there are three kinds of interactions: likes, comments, and shares.

The difference is only that they have slightly different names and symbols. So while you comment on something on Facebook, the equivalent on Twitter would be a reply. A share on Twitter would be a retweet, while on Instagram there is no default option to share at all. But each of these networks uses the word “like” to signal that you favor a certain post.

07 Best Audience Interaction Ideas:

Create A Daily, Weekly Or Monthly Series:

Want to make your social feed feel more like an event versus a laundry list of random posts?

Start a series where you have the opportunity to interact with your fans and followers on a regular basis. By providing relevant content at a consistent clip, you can build a habit among your audience to look forward to seeing specific content from your brand.

Host an AMA:

Popular on Reddit, an AMA (ask me anything) series represents an awesome opportunity to educate and engage with your followers. AMA’s are essentially Q&A sessions where you get to share your knowledge, experiences and insight.

If you’ve overcome struggles or have clout in your industry, you likely have the chops to conduct an AMA. From sharing success stories to personal challenges, such sessions can be compelling for audiences and brands alike.

Share Articles You Find Interesting:

Don’t just distribute your content on social media. As a relevant voice in your industry, you should also be sharing content that others are putting together that you find interesting and know your audience will find interesting as well. This helps mix up your feed while keeping the quality of the content you’re sharing high. And when you share another brand’s content out, they may just return the favor, making room for new and varied kinds of engagement. 

Conduct A Social Media Takeover:

Sometimes injecting some new life into your social feeds means letting someone else take over.

Takeovers put the reigns of your social accounts in someone else’s hands, usually for a period of 24 hours. Handing off your social presence to an influencer or celebrity with a massive, active audience is a prime way to get your brand in front of some new faces, as well as inject a new voice into your account if you feel you’re running short on social media post ideas. You can also let someone else in your company take over your account to give your feed some flavor.

Use Social Media Audience Interaction Tools:

Various audience interaction tools are available in the market you can leverage. One of the best social media engagement tools is Socioleads. It specializes in chat automation with AI chatbot technology! 

Socioleads enable you and your organization to respond to your customers so that you do not have to. Conversations between consumers and brands are primarily inquiries that require generic replies from the customer.

Socioleads will assist you to strategize your customer engagement and provide you with all the required tools available to help you build substantial connections with your audience.

• Site Tracking: Socioleads gives you insights on how many people interact with your website that helps you use that information to convert these potential customers into revenue-generating customers.
• Automated Reports: It is easy to keep track and analyze if some strategy is not working for you. It provides you with daily self-automated reports of all the interactions made by the AI to your customers to see if there’s something wrong that’s going on and if there is scope for improvement.
• Automated Goals: Several activities happen when hitting a certain number of likes, comments from within the simple UI by Socioleads.
• Intelligent Automated Messaging: Set up in just under a few minutes, Socioleads comes with intelligent chat-bots. It would make your messages more personal and give your consumers a sense of importance by replying to their messages promptly.
• Mass Messaging: Send broadcast messages to your entire customer base in just a few clicks. Give your audience a chance to hear from you. It ensures that you are available at all times and that your customers are up-to-date with everything you are doing.

Create Hashtags:

Hashtags can provide structure to your posting strategy and create a way for interested subscribers to follow along with the content that really piques their interest.  In addition to boosting engagement among followers, other brands can follow suit and tag you in similar posts with the same hashtag. It makes for a fun and effective way to tap into other audience pools and engage with both followers and peers.

Run A Contest or Giveaway:

Fact: people love free things.

Double fact: a giveaway is a quick and easy way to fill a hole in your content calendar in a snap.

People can’t resist the power of “free.”

Running the occasional contest is one of the most impactful social media ideas when it comes to potential engagement from followers.

According to data from Tailwind, 91% of Instagram posts with more than 1,000 likes or comments are related to a contest. Meanwhile, accounts that run contests regularly are noted to grow 70% faster than those that don’t.

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Wrapping It Up:

Take social media by storm. The tips above will help you increase engagement for better outcomes and are a lot more effective than posting the same old stuff repeatedly. If you’re tired of posting the same old content, why not give some of these social media ideas a shot? Brands should never feel forced to adhere to a single type of content. With so many options available, your social feed should never feel like business as usual.